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Features

Everything the back office needs, and an agent that runs it

Built from a working brand's daily operations. Every module below is live in the product today unless marked otherwise.

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Flagship

The five modules that replace your app stack

Agentic AI assistant

Tell it what to do. Confirm. Done.

An operations assistant that answers questions about your own numbers and prepares real actions: booking couriers, confirming orders, logging expenses, sending PR packages. Every action shows a confirm card first; nothing runs until a person clicks Confirm.

Deep dive: AI assistant
  • Ask in English, Urdu or Roman Urdu: "saare confirmed orders PostEx pe book karo".
  • Knows the page you are on: "this order", "these ticked rows" or "this chat" means what is on your screen.
  • Order from a WhatsApp chat: it reads the conversation, drafts the order with product, address and city, and you edit and confirm it.
  • Reads payment screenshots and voice notes in the chat (voice notes transcribed to Roman Urdu); always marked read-only, never auto-verified.

WhatsApp order desk

Every chat, one team inbox. Every order, captured.

A shared WhatsApp Business API inbox for the whole team, with approved templates, broadcasts and automatic order, shipping and delivery messages. Orders taken in a chat become real orders in the same list as your store orders.

Deep dive: WhatsApp order desk
  • One WhatsApp Business API inbox the whole team answers from, with roles for who may send media or run campaigns.
  • Automatic messages: order shipped, out for delivery, delivered (with loyalty points), delivery attempt failed, feedback request.
  • Abandoned-cart recovery (three reminders) and reorder win-back messages, each switchable per brand.
  • Approved templates and broadcasts to customer segments.

Courier automation

Book, print, track and follow up without leaving the order.

Book PostEx and Leopards corporate accounts from the order list, make retail booking sheets for PostEx, Leopards, TCS, Trax and Pakistan Post, print airway bills and picking lists, refresh tracking, and work failed deliveries, returns and RTO from dedicated screens.

Deep dive: Courier automation
  • PostEx Corporate and Leopards Corporate booking from All Orders, one order or in bulk.
  • Retail bookings (booked on the courier site, entered with Dispatch): PostEx Retail, Leopards Retail, TCS, Trax, Pakistan Post.
  • Airway bills, picking lists and packing slips ready to print.
  • Awaiting Pickup screen, live tracking refresh and parcel status on request.

COD reconciliation

Every rupee the courier owes you, matched to an order.

Match courier settlements to the orders they cover, flag every mismatch, mark orders paid, and let the match flow into double-entry books, so profit and cash are real numbers, not estimates.

Deep dive: COD reconciliation
  • Courier Settlements screen: upload voucher slips, match payouts to orders, see what is still unpaid.
  • Mark COD as paid per order or in bulk, with permissions for who may do it.
  • Mismatches and missing parcels flagged, with a Mark as lost flow.
  • Double-entry books written from the orders: P&L, balance sheet, trial balance, cash flow, ledger.

Multi-store, multi-brand

Several brands, several stores, one back office.

Run every brand you own from one login, with each brand's data kept separate at the database level. Connect Shopify and WooCommerce stores, take orders by WhatsApp and checkout links, and give each team member exactly the access they need.

Deep dive: Multi-brand
  • Each brand is a tenant with its own data isolation enforced in the database (row-level security).
  • Shopify and WooCommerce stores sync orders and products; webhooks keep them current.
  • Shareable checkout links for orders that start in a chat or a comment.
  • Pre-bookings for stock that has not arrived yet.

And the rest

Every page in the product

Switch any of these on or off per brand from Settings > Features.

  • Order list

    Shopify, WooCommerce, WhatsApp, checkout-link and imported orders in one list with channel, payment status and courier.

  • Customers & VIP

    Customer profiles, order history and VIP segments for campaigns.

  • Inventory

    Stock per product, batches, packaging stock, bundles, reorder alerts.

  • Production

    Production runs with costs, turned into stock at cost per unit.

  • Finance

    Transactions, bills and loans, payroll, vendors, ledger, reports, card statement.

  • Cash forecast

    The weeks ahead from pending COD, bills and instalments.

  • Meta Ads

    Ad spend and attribution next to the orders it produced; Pixel ID support.

  • Creators & PR packages

    Influencer profiles, PR packages booked with a courier, payments and balances.

  • Affiliates

    Affiliate portal with commissions and payouts.

  • Campaigns

    WhatsApp campaigns to segments with approved templates.

  • Loyalty & reviews

    Loyalty points in delivery messages, review requests, public review pages.

  • Checkout links

    Shareable links that turn a chat into a paid or COD order.

  • Public tracking page

    Customers track their parcel by name or number on your tracking page.

  • Social inbox Beta

    Instagram and Messenger messages and comments in the inbox.

  • Mobile app

    Android app for the team on the move.

Connections

Plugs into what you already use

  • Shopify
  • WooCommerce
  • Custom store
  • WhatsApp Business API
  • Instagram & Messenger Beta
  • Meta Ads
  • TikTok Ads Coming soon
  • Google Analytics Coming soon
  • PostEx
  • Leopards
  • TCS
  • Trax
  • Pakistan Post
  • Your courier
All integrations

See it with your own orders

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